Titanic 3D release in India a day before the Full House 2 - Dirty Dozen, hoping to leave for Mahavir Jayanti, followed by a long 3 day weekend. James Cameron, Oscar-winner was the highest grossing Hollywood film in India Avatar (2009) and re-release after 15 Related stories4D theaters for more than the Titanic 3D experience
John, Bipasha Star Shootout At Wadala
Hollywood Release: The Titanic 3D
Bollywood Release: Full House 2
in four languages, Vijay Singh, CEO, Fox Star Studios, is bullish on the box-office prospects.
John, Bipasha Star Shootout At Wadala
Hollywood Release: The Titanic 3D
Bollywood Release: Full House 2
in four languages, Vijay Singh, CEO, Fox Star Studios, is bullish on the box-office prospects.
"It's not so much the numbers as a providing a unique theatrical experience, and the iconic love story, with impressive special effects," reasons Singh, who has focused on two viewers - who saw it back in 1997, and has a memory and connect to the younger generation, who were perhaps toddlers , but the disqualification footsteps today.
However, trade analyst with AMOD Mehra public profile, he said that whereas the re-release is often on television and is available on home video, it does not cut the Full House 2's opening. He says: "It's always the second choice Bollywood biggie, especially B-centers (small towns)."
Singh, however, expect the business not only in urban multiplexes, but also in smaller centers, where a mad rush among the exhibitors to upgrade to 3D. "Pre-Post was only 12 3D screens in India. Today rose to 250 screens, and the second from 80 to 100 more expected in the second week. We look beyond the first weekend in the long run, these 3-D version has three more weeks," he says.
Sunil Punjabi, CEO, Cinemax India, admits that the first response has been strong compared to Full House 2, which was 15 percent last Wednesday block bookings. But he is convinced that a strong word-of-mouth advertising to an audience of the Titanic, to explain, "Romance is always repeat purchases and 3D quality is one of the best movies I've seen lately."
Singh, however, expect the business not only in urban multiplexes, but also in smaller centers, where a mad rush among the exhibitors to upgrade to 3D. "Pre-Post was only 12 3D screens in India. Today rose to 250 screens, and the second from 80 to 100 more expected in the second week. We look beyond the first weekend in the long run, these 3-D version has three more weeks," he says.
Sunil Punjabi, CEO, Cinemax India, admits that the first response has been strong compared to Full House 2, which was 15 percent last Wednesday block bookings. But he is convinced that a strong word-of-mouth advertising to an audience of the Titanic, to explain, "Romance is always repeat purchases and 3D quality is one of the best movies I've seen lately."
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