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Thursday, 11 February 2010

European heating markets in India

The leaders of the Indian IT industry is known for their sense of style, but also a negative side that geeks really should focus on Indian. Have you ever heard of caste and gender prejudices lurking in the corridors IT?According to a study by a London-based outsourcing advisory firm, when Europeans appreciate our sensitivity to undress, but caste and gender discrimination has left a bitter taste in the mouth. The latter has a large effect in the first.The company surveyed nearly 35 large companies across Europe, asking to talk about the obstacles they face in doing business with their Indian counterpartsNordic companies talked about the awkwardness of the attitude of the Indians in their interactions with their female colleagues. It is often seen that the teams sent to camps in India, sales are not even a single woman. Moreover, people are throwing are also mostly women.Europe is still viewed as an integrated function within the enterprise, and therefore hesitates when it comes to outsource it. Case in point: Bayer German pharmaceutical and chemical giant BASF important. Although both have international operations, however, still maintains IT services in the home, and employs nearly 20,000 people for the job.However, the global crisis put the company in a state of contemplation. For now, they have realized that outsourcing is the key to reducing costs. But, the Indians have their own set of challenges when trying to enter these markets.now seems to capture the eyeballs of more and more customers, European businesses are again warming to the idea of shoring and work hand in hand with the Indians. The best parts is also open to the idea of accepting the Indians in the IT space for consultation or advice.However, the global crisis put the company in a state of contemplation. For now, they have realized that outsourcing is the key to reducing costs. But, the Indians have their own set of challenges when trying to enter these markets.In continental Europe, the company based on building relationships, in contrast to U.S. and British markets, where companies are solely focused on profits.When it comes to the UK and U.S. markets, Indian IT companies have just sent some people on a project basis. They focus more on the vertical and not regional targeting.When it comes to European markets, the Indians simply can not do with knowledge of the nuances of the business, they need to know the intricacies of culture.According to a study by a London-based outsourcing advisory firm, when Europeans appreciate our sensitivity to undress, but caste and gender discrimination has left a bitter taste in the mouth. The latter has a large effect in the first.The company surveyed nearly 35 large companies across Europe, asking to talk about the obstacles they face in doing business with their Indian counterparts.When it comes to European markets, the Indians simply can not do with knowledge of the nuances of the business, they need to know the intricacies of culture.Some big players like TCS, Infosys, HCL and deliberate on strengthening the European market is beginning to invest here in a more sustainable way.As Indian companies look to gradually capture the eyeballs of more and more customers, European businesses are again warming to the idea of shoring and work hand in hand with the Indians. The best parts are also open to the idea of accepting the Indians in the IT space for consultation or advice.

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